The Seafood Industry Research Fund (SIRF) has unveiled a newly redesigned website at Sirfonline.org. With a reformatted web-presence, the seafood research organization seeks to keep supporters current on its activities through an intuitive, interactive and educational visitor experience.

The new SIRF site combines videos, news stories and research updates to communicate SIRF’s active role in furthering the seafood industry through science. In addition, a searchable database of SIRF-sponsored studies makes available the full-text findings of over 400 archived projects.

“SIRF invests in studies that will benefit the seafood industry,” said National Fisheries Institute’s Director of Scientific Affairs and SIRF Staff Lead Margaret Malkoski. “The new website reflects SIRF’s forward-thinking approach by translating seafood science into plain-speaking, actionable language for the business community.”

Mobile responsive, the upgraded site utilizes a repositionable screen size providing phone and tablet users with a clean-edged, navigable layout. Visitors can also better engage with SIRF’s mission through streamlined methods of proposal submission and donor contribution.

“Our donors are SIRF’s most valuable resource,” said SIRF Chairman Russ Mentzer. “With the new website, SIRF aims to recognize its donor-base while keeping them informed of our work. The website’s capacity for dynamic content will provide ample incentive and opportunity for visitors to continue their support.”